Systems & Marketing Solutions specializes in driving targeted web traffic to your web site. Here are the people that make that possible.
Bob has worked in search engine optimization since 1994 and in Google Adwords since 2003. Bob was the developer of NetListening a software package that maps free format text into a structured relational database. SMS utilizes NetListening technology to model client competitors allowing us to view their sales message like a search engine does. Bob is a recognized expert in Internet marketing with recent speaking engagements at the Mid-State Symposium, SLOCAMA Experts Panel, and the Santa Maria Manufacturer’s Association. Bob has been nationally published as an Internet Marketing expert and developed a DVD Course on Internet Marketing.
Bob is active in the local community serving as Past President of Softec the Central Coast Technology Trade Association, Past Board Member of SLO CAMA (Creative & Marketing Alliance), member of the Curriculum Committee Member for Web Development Technologies at Cuesta College, Past Board Member of SLO Society of Technical Communicators, and Mentor to the Arroyo Grande High School Eagle Robotics Team.
Rob Dumouchel - Adwords Analyst
Rob's background is heavy in both creative and analytical disciplines. He has worked extensively in military intelligence, linguistics, sales, and Internet marketing. In the US Army Rob was a Signals Intelligence Analyst (98C) and was trained to find and exploit patterns in communications and turn raw data into actionable information. Many of the skills learned in this profession apply directly to the challenges of Internet Marketing and Web Analytics.
While serving in the military Rob was trained as a Korean Linguist at the Defense Language Institute in Monterey. He was also recognized by the Department of Defense for proficiencies in Swedish, Norwegian and Danish.
In 2004 Rob started developing websites and promoted them using Google Adwords and other methods of Internet promotion. Rob worked in the automotive industry and leveraged this knowledge he gained from his own web projects to increase his sales volume and expand his geographic reach. Rob served as the Internet Marketing Manager for a regional Toyota Dealer and promoted both new and used vehicles in Google Adwords, CraigsList, forums, and other forms of Social Media.
Rob now specializes exclusively in Internet Marketing and has gained certifications as a Google Adwords Professional and a Yahoo Search Ambassador. He focuses on keyword research, strategy, implementation and analysis of Google Adwords, Yahoo Search Marketing, and Facebook PPC campaigns.
Rob consults with clients on social media strategy, monitoring and implementation. He is deeply immersed in various social media channels and uses his understanding of the various sites to decide which ones are appropriate for clients and how to best leverage them. Rob also runs a popular swimming blog that gives him a lot of insight into how to grow a following and develop a blog that people actually read.
or contact Rob directly at rob@smsrd.com
Rob Dumouchel's Google Adwords Certifications
Ryan Dumouchel - Adwords Analyst
SMS would like to introduce our newest addition to the professional staff. Ryan Dumouchel joined SMS in March 2009 after graduating from the University of California Davis with a BA in Sociology.
"Sociology involves a critical analysis of the words, artifacts and symbols which interact with forms of social life, whether within subcultures or societies at large."
Using this description from Wikipedia.org it is easy to see how Ryan's course of study at UC Davis relates to what we do. Our business is all about how people interact with words.
Since starting in March 2009 Ryan has been through the Google Adwords Training Curriculum and passed his Adwords Certification on April 30, 2009. He has spent time studying Google Analytics and we are awaiting results of his recent exam on this. He has assisted Rob and Bob on various research and set up projects as well as working on becoming knowledgeable on all our current clients.
or contact Ryan directly at ryan@smsrd.com
Diego Leon - Ad Copy Specialist
Diego joined SMS in April 2011 and is our Ad Copy Specialist. He is responsible for set-up and evaluation of Ad Copy and development of split test designs. The ad copy resides between the search query/keyword match and the ad copy interaction with the searcher so this is a critical path item in the process of serving the searcher. Good ad copy answers the searcher’s query with a product or service provided by one of our clients. Diego is responsible for indentifying keyword issues that cause poor ad performance and working with the rest of the AdWords team to create a better overall design.
Prior to joining SMS Diego was a student at Cal Poly in the Mechanical Engineering program and worked as a Floor Manager in the restaurant industry. Diego’s strong background in math is a very direct skill necessary for the analytic work involved in Ad Testing.
or contact Diego directly at diego@smsrd.com
Diego Leon's Google Adwords Certifications
Adwords Monster- The Adword Monster is a burly, bicephalic, beast that roams the vastness of the internet to feed its insatiable hunger for juicy KEYWORDS!!!
Equal parts brute, analyst, linguist and strategist; our monster couldn't function with just one brain... so he grew another head... An obvious solution.
Legend has it... if you open a browser, close your eyes and press your ear against your monitor you might hear the crunching of keywords beneath the mighty Adword Monster's fists as he conquers the world of search engine marketing one competitor at a time.
If you have e-foes that you wish to vanquish, don't go it alone! Call Systems & Marketing Solutions to unleash the Adword Monster and send lots of great qualified traffic to your website today!!!
Bob Dumouchel brings over 29 years of experience as an executive and entrepreneur to SMS. He founded and served as the CEO for 5 start-ups businesses including one that was selected to the INC 500 as one of the fastest growing privately held companies in the US in 1993 and 1994. Bob's businesses include two in software development, educational training products; Internet based art dealer, and now Internet Marketing. In all these businesses Bob was the driving force behind the business development. Over the course of his career Bob has sold over $100 million in products as diverse as food, computer systems, training, software, and HR services.
